Marketing drives CEOs crazy, when it should be driving their business. Join us on Wednesday, February 20, 2008 for an exclusive live interview as Amanda Lang of BNN.tv sits down with Arlene Dickinson from CBC’s Dragon’s Den to discuss her experiences as an entrepreneur and trailblazer in the field of marketing accountability, and learn how companies that recognize marketing’s role as a business driver are better able to prosper during uncertain economic times.
Arlene is a 20-year veteran of Canada’s marketing industry. Her vision has driven Venture Communications growth, successfully building it from a small, local firm into one of Canada’s largest independent marketing firms, with offices in Calgary, Toronto and Ottawa. She also currently appears as one of the “Dragons” on CBC’s Dragons’ Den – a national television series that invites people to pitch business ideas to the Dragons, in an effort to persuade them to invest.
Arlene strongly believes that marketing’s purpose is to deliver business results. She is well known for pioneering work on making marketing accountable to delivering on business goals. Her accomplishments, vision and leadership have been recognized with a number of honors and awards, including: PROFIT and Chatelaine magazine’s TOP 100 Women Business Owners; Canada’s Most Powerful Women Top 100, Hall of Fame; But perhaps her greatest honor was Venture’s selection as one of Canada’s 50 Best Managed Companies for three consecutive years.
