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Event
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February 23, 2010 11:45 AM
RICHARD EDELMAN
President & CEO, Edelman
2010 Edelman Trust Barometer: The Tenth Annual Global Opinion Leaders Study on Trust and Credibility
Sheraton Centre Toronto Hotel - Dominion Ballroom (2nd Floor)
What is the state of trust around the world and in Canada after a year of so much uncertainty?
How important is trust to corporate reputation, and what does it mean for your organization? Which institutions are most trusted, what sources of information do people trust and is the CEO the most trusted spokesperson for your organization?
Please join us on Tuesday, February 23rd when Richard Edelman, President & CEO, Edelman, presents the latest findings from The Edelman Trust Barometer - the most extensive global trust survey of opinion leaders aged 25 to 64 in 22 countries on five continents. Richard will share his perspectives on the state of trust in Canada and the practical consequences for business, government and other major players.
Richard Edelman is the president and CEO of the world's largest independent public relations firm with over 3,100 employees in 51 offices worldwide. Edelman was most recently named "PR Agency of the Year 2009," "Large Agency of the Year 2009" by PRWeek for the third year in a row, "Agency A-List" by Ad Age and "2007 Global Agency of the Year" by the Holmes Report. Edelman has been a leader in public relations since it was founded in 1952. Richard's blog, 6 A.M., which launched in September 2004, receives more than 2,000 visitors a day.
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